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What great brands do : the seven brand-building principles that separate the best from the rest /

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Bibliographic Details
Main Author:	Yohn, Denise Lee, 1967-
Format:	Electronic eBook
Language:	English
Published:	San Francisco, California : Jossey-Bass, 2014.
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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