Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest. Jossey-Bass.
Style de citation Chicago (17e éd.)Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. San Francisco, California: Jossey-Bass, 2014.
Style de citation MLA (9e éd.)Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. Jossey-Bass, 2014.
Attention : ces citations peuvent ne pas être correctes à 100%.