APA (7th ed.) Citation

Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest. Jossey-Bass.

Chicago Style (17th ed.) Citation

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. San Francisco, California: Jossey-Bass, 2014.

MLA (9th ed.) Citation

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. Jossey-Bass, 2014.