Cita APA (7th ed.)

Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest. Jossey-Bass.

Cita Chicago (17th ed.)

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. San Francisco, California: Jossey-Bass, 2014.

Cita MLA (9th ed.)

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. Jossey-Bass, 2014.