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Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /

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Bibliographic Details
Main Author: Freed, Larry
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (290 pages) : illustrations
ISBN:9781118779507 (e-book)

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