Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Beverly, Mass. :
Rockport Publishers,
c2010.
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| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Summary: | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
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| Physical Description: | 192 p. : ill. (chiefly col.) |