Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
Beverly, Mass. :
Rockport Publishers,
c2010.
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Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Sumari: | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
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Descripció física: | 192 p. : ill. (chiefly col.) |