Recycling & redesigning logos a designer's guide to refreshing & rethinking design /

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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Dades bibliogràfiques
Autor principal: Hodgson, Michael (Michael R.)
Autor corporatiu: ebrary, Inc
Altres autors: Porter, Matthew
Format: Electrònic eBook
Idioma:anglès
Publicat: Beverly, Mass. : Rockport Publishers, c2010.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Descripció
Sumari:This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Descripció física:192 p. : ill. (chiefly col.)