Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Beverly, Mass. :
Rockport Publishers,
c2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 100401s2010 maua s 000 0 eng d | ||
| 010 | |z 2010014333 | ||
| 020 | |z 1592536115 | ||
| 020 | |z 9781592536115 | ||
| 020 | |z 9781610580694 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10715588 | ||
| 035 | |a (OCoLC)782912112 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a NC1002.L63 |b H63 2010eb |
| 082 | 0 | 4 | |a 741.6 |2 22 |
| 100 | 1 | |a Hodgson, Michael |q (Michael R.) | |
| 245 | 1 | 0 | |a Recycling & redesigning logos |h [electronic resource] : |b a designer's guide to refreshing & rethinking design / |c Michael Hodgson with Matthew Porter. |
| 246 | 3 | |a Recycling and redesigning logos : |b a designer's guide to refreshing and rethinking design | |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c c2010. | ||
| 300 | |a 192 p. : |b ill. (chiefly col.) | ||
| 505 | 0 | |a Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery. | |
| 520 | 8 | |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Logos (Symbols) |x Design. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Porter, Matthew. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10715588 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 159182 |d 159182 | ||