Three threats to brand relevance strategies that work /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
|
| Edition: | 1st ed. |
| Series: | Jossey-Bass short format series
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 005 | 20171002063432.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130422s2013 cau sb 000 0 eng d | ||
| 020 | |z 9781118658093 | ||
| 020 | |z 9781118658031 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10684916 | ||
| 035 | |a (OCoLC)838414893 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b A25 2013eb |
| 100 | 1 | |a Aaker, David. | |
| 245 | 1 | 0 | |a Three threats to brand relevance |h [electronic resource] : |b strategies that work / |c David Aaker. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c 2013. | ||
| 300 | |a v, 43 p. | ||
| 490 | 0 | |a Jossey-Bass short format series | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Technological innovations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10684916 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 157126 |d 157126 | ||