Managing the new customer relationship strategies to engage the social customer and build lasting value /

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Bibliographic Details
Main Author:	Gordon, Ian H.
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2013.
Subjects:	Relationship marketing. Customer relations > Management. Social media > Marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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008	130403s2013 njua sb 001 0 eng d
020			\|z 9781118092217
020			\|z 9781118255902 (e-book)
035			\|a (CaPaEBR)ebr10677847
035			\|a (OCoLC)841170436
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.55 \|b .G67 2013eb
100	1		\|a Gordon, Ian H.
245	1	0	\|a Managing the new customer relationship \|h [electronic resource] : \|b strategies to engage the social customer and build lasting value / \|c Ian H. Gordon.
260			\|a Hoboken, N.J. : \|b Wiley, \|c 2013.
300			\|a xxi, 327 p. : \|b ill.
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Relationship marketing.
650		0	\|a Customer relations \|x Management.
650		0	\|a Social media \|x Marketing.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10677847 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 156207 \|d 156207