Managing the new customer relationship strategies to engage the social customer and build lasting value /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2013.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002063357.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130403s2013 njua sb 001 0 eng d | ||
| 020 | |z 9781118092217 | ||
| 020 | |z 9781118255902 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10677847 | ||
| 035 | |a (OCoLC)841170436 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.55 |b .G67 2013eb |
| 100 | 1 | |a Gordon, Ian H. | |
| 245 | 1 | 0 | |a Managing the new customer relationship |h [electronic resource] : |b strategies to engage the social customer and build lasting value / |c Ian H. Gordon. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2013. | ||
| 300 | |a xxi, 327 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10677847 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 156207 |d 156207 | ||