Retail marketing and branding a definitive guide to maximizing ROI /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2013.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. Building superior retail brands
- pt. 2. Optimizing marketing ROI
- pt. 3. Ten perspectives on retail marketing.