Retail marketing and branding a definitive guide to maximizing ROI /

Retail marketing and branding a definitive guide to maximizing ROI /

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Bibliographic Details
Main Author: Perrey, Jesko
Corporate Author: ebrary, Inc
Other Authors: Spillecke, Dennis
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex : Wiley, 2013.
Edition:2nd ed.
Subjects:
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"Perspectives on consumer industries & retail"--Cover.
Includes index.
Physical Description:xxii, 374 p. : ill., maps.

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