Retail marketing and branding a definitive guide to maximizing ROI /

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Bibliographic Details
Main Author:	Perrey, Jesko
Corporate Author:	ebrary, Inc
Other Authors:	Spillecke, Dennis
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2013.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand name products. Retail trade. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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007	cr cn\|\|\|\|\|\|\|\|\|
008	120107s2013 enkab s 001 0 eng d
020			\|z 9781118489529
020			\|z 9781118489505 (e-book)
035			\|a (CaPaEBR)ebr10634640
035			\|a (OCoLC)823227793
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.1255 \|b .P47 2013eb
100	1		\|a Perrey, Jesko.
245	1	0	\|a Retail marketing and branding \|h [electronic resource] : \|b a definitive guide to maximizing ROI / \|c Jesko Perrey and Dennis Spillecke.
250			\|a 2nd ed.
260			\|a Chichester, West Sussex : \|b Wiley, \|c 2013.
300			\|a xxii, 374 p. : \|b ill., maps.
500			\|a "Perspectives on consumer industries & retail"--Cover.
500			\|a Includes index.
505	0		\|a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Branding (Marketing)
650		0	\|a Brand name products.
650		0	\|a Retail trade.
655		7	\|a Electronic books. \|2 local
700	1		\|a Spillecke, Dennis.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10634640 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 150095 \|d 150095