Retail marketing and branding a definitive guide to maximizing ROI /
保存先:
| 第一著者: | |
|---|---|
| 団体著者: | |
| その他の著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Chichester, West Sussex :
Wiley,
2013.
|
| 版: | 2nd ed. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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MARC
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| 005 | 20171002063000.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120107s2013 enkab s 001 0 eng d | ||
| 020 | |z 9781118489529 | ||
| 020 | |z 9781118489505 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10634640 | ||
| 035 | |a (OCoLC)823227793 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .P47 2013eb |
| 100 | 1 | |a Perrey, Jesko. | |
| 245 | 1 | 0 | |a Retail marketing and branding |h [electronic resource] : |b a definitive guide to maximizing ROI / |c Jesko Perrey and Dennis Spillecke. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, West Sussex : |b Wiley, |c 2013. | ||
| 300 | |a xxii, 374 p. : |b ill., maps. | ||
| 500 | |a "Perspectives on consumer industries & retail"--Cover. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Retail trade. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Spillecke, Dennis. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10634640 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 150095 |d 150095 | ||