Hospitality branding

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Bibliographic Details
Main Author: Dev, Chekitan S. (Chekitan Singh), 1959-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Ithaca : Cornell University Press, 2012.
Series:Cornell hospitality management best practices
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Hospitality marketing and branding : past and future
  • Contemporary branding challenges
  • Branding and the Internet
  • Case study : Carnival Cruise Lines
  • Global brand expansion
  • Branding beyond borders
  • Brand strategies
  • Case study : Ritz-Carlton Bali
  • Assessing brand equity
  • Brand positioning
  • Brand extensions and customer loyalty
  • Case study : Taj hotels, resorts, and palaces
  • Managing marketing relationships
  • Franchising your brand
  • Brand partnerships
  • Case study : Groupon.