Hospitality branding
Saved in:
| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Ithaca :
Cornell University Press,
2012.
|
| Serier: | Cornell hospitality management best practices
|
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Indholdsfortegnelse:
- Hospitality marketing and branding : past and future
- Contemporary branding challenges
- Branding and the Internet
- Case study : Carnival Cruise Lines
- Global brand expansion
- Branding beyond borders
- Brand strategies
- Case study : Ritz-Carlton Bali
- Assessing brand equity
- Brand positioning
- Brand extensions and customer loyalty
- Case study : Taj hotels, resorts, and palaces
- Managing marketing relationships
- Franchising your brand
- Brand partnerships
- Case study : Groupon.