Hospitality branding
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca :
Cornell University Press,
2012.
|
| Series: | Cornell hospitality management best practices
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 120615s2012 nyu sb 001 0 eng d | ||
| 010 | |z 2012024820 | ||
| 020 | |z 9780801478192 (pbk. : alk. paper) | ||
| 020 | |z 9780801452031 (cloth) | ||
| 020 | |z 9780801465703 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10629484 | ||
| 035 | |a (OCoLC)820123237 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a TX911.3.M3 |b D48 2012eb |
| 082 | 0 | 4 | |a 338.4/7910688 |2 23 |
| 100 | 1 | |a Dev, Chekitan S. |q (Chekitan Singh), |d 1959- | |
| 245 | 1 | 0 | |a Hospitality branding |h [electronic resource] / |c Chekitan S. Dev. |
| 260 | |a Ithaca : |b Cornell University Press, |c 2012. | ||
| 300 | |a ix, 179 p. | ||
| 490 | 0 | |a Cornell hospitality management best practices | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Hospitality industry |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10629484 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 149291 |d 149291 | ||