Metaphor and mills figurative language in business and economics /
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| Ente Autore: | |
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| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Berlin ; Boston :
De Gruyter Mouton,
c2012.
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| Serie: | Applications of cognitive linguistics,
19 |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- section I. Metaphor in economic theory and in economics as an academic discipline
- section II. Cultural filters in contrastive studies
- section III. Metaphor in the economy and business in practice.