Metaphor and mills figurative language in business and economics /
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Institution som forfatter: | |
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Andre forfattere: | , |
Format: | Electronisk eBog |
Sprog: | engelsk |
Udgivet: |
Berlin ; Boston :
De Gruyter Mouton,
c2012.
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Serier: | Applications of cognitive linguistics,
19 |
Fag: | |
Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- section I. Metaphor in economic theory and in economics as an academic discipline
- section II. Cultural filters in contrastive studies
- section III. Metaphor in the economy and business in practice.