Metaphor and mills figurative language in business and economics /

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Bibliografiske detaljer
Institution som forfatter: ebrary, Inc
Andre forfattere: Herrera Soler, Honesto, 1945-, White, Michael, 1946-
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Berlin ; Boston : De Gruyter Mouton, c2012.
Serier:Applications of cognitive linguistics, 19
Fag:
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Indholdsfortegnelse:
  • section I. Metaphor in economic theory and in economics as an academic discipline
  • section II. Cultural filters in contrastive studies
  • section III. Metaphor in the economy and business in practice.