Marketing plans for service businesses a complete guide /

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Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Payne, Adrian
Format:	Electronic eBook
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Edition:	2nd ed.
Subjects:	Service industries > Marketing > Planning. Marketing > Planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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020			\|z 075066746X
020			\|z 9780750667463
035			\|a (CaPaEBR)ebr10562085
035			\|a (OCoLC)144619509
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HD9980.5 \|b .M37 2006eb
100	1		\|a McDonald, Malcolm.
245	1	0	\|a Marketing plans for service businesses \|h [electronic resource] : \|b a complete guide / \|c Malcolm McDonald and Adrian Payne.
250			\|a 2nd ed.
260			\|a Oxford ; \|a Burlington, MA : \|b Elsevier/Butterworth-Heinemann, \|c 2006.
300			\|a xiv, 401 p. : \|b ill.
500			\|a Previous ed.: published as Marketing planning for services. 1996.
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2011. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Service industries \|x Marketing \|x Planning.
650		0	\|a Marketing \|x Planning.
655		7	\|a Electronic books. \|2 local
700	1		\|a Payne, Adrian.
700	1		\|a McDonald, Malcolm. \|t Marketing planning for services.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10562085 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 138177 \|d 138177