APA (7th ed.) Citation

McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2nd ed.). Elsevier/Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Elsevier/Butterworth-Heinemann, 2006.