McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2nd ed.). Elsevier/Butterworth-Heinemann.
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Chicago-čujuhus (17. p.)
McDonald, Malcolm, juo Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.
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MLA-čujuhus (9. p.)
McDonald, Malcolm, juo Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Elsevier/Butterworth-Heinemann, 2006.
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