McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2nd ed.). Elsevier/Butterworth-Heinemann.
Style de citation Chicago (17e éd.)McDonald, Malcolm, et Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.
Style de citation MLA (9e éd.)McDonald, Malcolm, et Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Elsevier/Butterworth-Heinemann, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.