Product innovation toolbox a field guide to consumer understanding and research /

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley-Blackwell, 2012.
Subjects:	New products. Consumer behavior. Marketing research. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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