Product innovation toolbox a field guide to consumer understanding and research /
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| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley-Blackwell,
2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 111012s2012 nju sb 001 0 eng d | ||
| 010 | |z 2011037446 | ||
| 020 | |z 9780813823973 | ||
| 020 | |z 9781118229255 | ||
| 035 | |a (CaPaEBR)ebr10538719 | ||
| 035 | |a (OCoLC)787845587 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a TS170 |b .P758 2012eb |
| 082 | 0 | 4 | |a 658.8/3 |2 23 |
| 245 | 0 | 0 | |a Product innovation toolbox |h [electronic resource] : |b a field guide to consumer understanding and research / |c edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. |
| 260 | |a Hoboken, NJ : |b Wiley-Blackwell, |c 2012. | ||
| 300 | |a xxiv, 392 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Beckley, Jacqueline H. | |
| 700 | 1 | |a Paredes, Maria Dulce. | |
| 700 | 1 | |a Lopetcharat, Kannapon. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10538719 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 135716 |d 135716 | ||