Innovation, product development and commercialization case studies and key practices for market leadership /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Ft. Lauderdale, Fla. :
J. Ross Pub.,
c2007.
|
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- High technology--strategic context
- Product development strategies
- Marketing management
- Product platform and knowledge integration
- The product development process
- Excellence in design and product reliability
- Flawless execution and global resources management
- Project management in product development
- Best practices for product development managers
- Managing product and technology portfolios for shareholder value
- Appendix : semiconductor manufacturing process equipment
- Index.