Innovation, product development and commercialization case studies and key practices for market leadership /

Innovation, product development and commercialization case studies and key practices for market leadership /

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Bibliographic Details
Main Author: Rafinejad, Dariush, 1943-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Ft. Lauderdale, Fla. : J. Ross Pub., c2007.
Subjects:
Product management.
New products > Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xxvii, 403 p. : ill.
Bibliography:Includes bibliographical references and index.

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