Innovation, product development and commercialization case studies and key practices for market leadership /

Innovation, product development and commercialization case studies and key practices for market leadership /

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Bibliographic Details
Main Author: Rafinejad, Dariush, 1943-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Ft. Lauderdale, Fla. : J. Ross Pub., c2007.
Subjects:
Product management.
New products > Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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008 070214s2007 flua sb 001 0 eng d
010 |z  2007006360 
020 |z 9781932159707 (hardcover alk. paper) 
020 |z 1932159703 (hardcover alk. paper) 
020 |z 9781604276480 (e-book) 
035 |a (CaPaEBR)ebr10520096 
035 |a (OCoLC)721929132 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.15  |b .R32 2007eb 
100 1 |a Rafinejad, Dariush,  |d 1943- 
245 1 0 |a Innovation, product development and commercialization  |h [electronic resource] :  |b case studies and key practices for market leadership /  |c Dariush Rafinejad. 
260 |a Ft. Lauderdale, Fla. :  |b J. Ross Pub.,  |c c2007. 
300 |a xxvii, 403 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2012.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Product management. 
650 0 |a New products  |x Marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10520096  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 132977  |d 132977 

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