The accidental library marketer

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Dempsey, Kathy, 1965-
Yhteisötekijä: ebrary, Inc
Aineistotyyppi: Elektroninen E-kirja
Kieli:englanti
Julkaistu: Medford, N.J. : Information Today, c2009.
Aiheet:
Linkit:An electronic book accessible through the World Wide Web; click to view
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
Sisällysluettelo:
  • How and why people become accidental marketers
  • Starting with the basics of communication
  • Assessing your current situation
  • Using demographic, geographic, and census data
  • What marketing experts think is most important
  • Getting administrators, managers, and staff to buy in
  • Making evidence-based decisions with administrators
  • Don't shy away from statistics
  • Understanding the cycle of true marketing
  • Writing your formal plans
  • Basic rules for producing good promotional materials
  • Getting the message out
  • Using your website for public relations and outreach
  • Finally, the fun stuff.