The accidental library marketer
Kaydedildi:
| Yazar: | |
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| Müşterek Yazar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Medford, N.J. :
Information Today,
c2009.
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| Konular: | |
| Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
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İçindekiler:
- How and why people become accidental marketers
- Starting with the basics of communication
- Assessing your current situation
- Using demographic, geographic, and census data
- What marketing experts think is most important
- Getting administrators, managers, and staff to buy in
- Making evidence-based decisions with administrators
- Don't shy away from statistics
- Understanding the cycle of true marketing
- Writing your formal plans
- Basic rules for producing good promotional materials
- Getting the message out
- Using your website for public relations and outreach
- Finally, the fun stuff.