The accidental library marketer
Gorde:
| Egile nagusia: | |
|---|---|
| Erakunde egilea: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Medford, N.J. :
Information Today,
c2009.
|
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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MARC
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| 008 | 090515s2009 njua sb 001 0 eng d | ||
| 010 | |z 2009018911 | ||
| 020 | |z 1573873683 | ||
| 020 | |z 9781573873680 | ||
| 020 | |z 9781573879194 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10492817 | ||
| 035 | |a (OCoLC)756501508 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a Z716.3 |b .D425 2009eb |
| 100 | 1 | |a Dempsey, Kathy, |d 1965- | |
| 245 | 1 | 4 | |a The accidental library marketer |h [electronic resource] / |c Kathy Dempsey. |
| 260 | |a Medford, N.J. : |b Information Today, |c c2009. | ||
| 300 | |a xvi, 294 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10492817 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 127686 |d 127686 | ||