The digital innovation playbook creating a transformative customer experience /

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Webb, Nicholas J., 1958-
Körperschaft:	ebrary, Inc
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : Wiley, c2011.
Schlagworte:	Business enterprises > Technological innovations. Technological innovations > Economic aspects. Business enterprises > Computer networks. Digital media > Economic aspects. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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