The digital innovation playbook creating a transformative customer experience /

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Bibliographic Details
Main Author: Webb, Nicholas J., 1958-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2011.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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