The digital innovation playbook creating a transformative customer experience /

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Détails bibliographiques

Auteur principal:	Webb, Nicholas J., 1958-
Collectivité auteur:	ebrary, Inc
Format:	Électronique eBook
Langue:	anglais
Publié:	Hoboken, N.J. : Wiley, c2011.
Sujets:	Business enterprises > Technological innovations. Technological innovations > Economic aspects. Business enterprises > Computer networks. Digital media > Economic aspects. Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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