Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Bibliografski detalji
Glavni autor: McLeish, Barry, 1956-
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: New York : Wiley, 2011.
Izdanje:2nd ed.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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