Vision aids in America a social history of eyewear and sight correction since 1900 /
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing...
Zapisane w:
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| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Jefferson, N.C. :
McFarland & Company,
2011.
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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| Streszczenie: | "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher. |
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| Opis fizyczny: | v, 212 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |