Vision aids in America a social history of eyewear and sight correction since 1900 /
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Jefferson, N.C. :
McFarland & Company,
2011.
|
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Sažetak: | "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher. |
|---|---|
| Opis fizičkog objekta: | v, 212 p. : ill. |
| Bibliografija: | Includes bibliographical references and index. |