Vision aids in America a social history of eyewear and sight correction since 1900 /
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marke...
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Jefferson, N.C. :
McFarland & Company,
2011.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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| Sumari: | "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher. |
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| Descripció física: | v, 212 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |