Vision aids in America a social history of eyewear and sight correction since 1900 /

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marke...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Segrave, Kerry, 1944-
مؤلف مشترك: ebrary, Inc
التنسيق: الكتروني كتاب الكتروني
اللغة:الإنجليزية
منشور في: Jefferson, N.C. : McFarland & Company, 2011.
الموضوعات:
الوصول للمادة أونلاين:An electronic book accessible through the World Wide Web; click to view
الوسوم: إضافة وسم
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الوصف
الملخص:"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
وصف مادي:v, 212 p. : ill.
بيبلوغرافيا:Includes bibliographical references and index.