Igniting the brand strategies that have shot brands to success /

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Bibliographic Details
Main Author: Cahill, Jonathan
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: London : Marshall Cavendish Business, 2008.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9781904879091 
020 |z 1904879098 
020 |z 9789814312196 (e-book) 
035 |a (CaPaEBR)ebr10424349 
035 |a (OCoLC)613881498 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.1255  |b .C34 2008eb 
100 1 |a Cahill, Jonathan. 
245 1 0 |a Igniting the brand  |h [electronic resource] :  |b strategies that have shot brands to success /  |c Jonathan Cahill. 
260 |a London :  |b Marshall Cavendish Business,  |c 2008. 
300 |a 176 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2010.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Branding (Marketing) 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10424349  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 116164  |d 116164