Cahill, J. (2008). Igniting the brand: Strategies that have shot brands to success. Marshall Cavendish Business.
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Chicago Style (17th ed.) Citation
Cahill, Jonathan. Igniting the Brand: Strategies That Have Shot Brands to Success. London: Marshall Cavendish Business, 2008.
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MLA (9th ed.) Citation
Cahill, Jonathan. Igniting the Brand: Strategies That Have Shot Brands to Success. Marshall Cavendish Business, 2008.
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Warning: These citations may not always be 100% accurate.