Igniting the brand strategies that have shot brands to success /

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Bibliographic Details
Main Author:	Cahill, Jonathan
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	London : Marshall Cavendish Business, 2008.
Subjects:	Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:	176 p. : ill.
Bibliography:	Includes bibliographical references and index.

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