Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

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Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2010.
Edition:3rd ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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100 1 |a Brinckerhoff, Peter C.,  |d 1952- 
245 1 0 |a Mission-based marketing  |h [electronic resource] :  |b positioning your not-for-profit in an increasingly competitive world /  |c Peter C. Brinckerhoff. 
250 |a 3rd ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons,  |c c2010. 
300 |a xiii, 242 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2010.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Nonprofit organizations  |x Marketing. 
650 0 |a Marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10412461  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 114277  |d 114277