Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

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Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2010.
Edition:3rd ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xiii, 242 p.
Bibliography:Includes bibliographical references and index.