In defense of negativity attack ads in presidential campaigns /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Chicago :
University of Chicago Press,
2006.
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| Colecção: | Studies in communication, media, and public opinion.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.