In defense of negativity attack ads in presidential campaigns /
Uloženo v:
| Hlavní autor: | |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chicago :
University of Chicago Press,
2006.
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| Edice: | Studies in communication, media, and public opinion.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
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Obsah:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.