Handbook of brand relationships

Handbook of brand relationships

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Bibliographic Details
Corporate Authors: Society for Consumer Psychology, ebrary, Inc
Other Authors: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"Society for Consumer Psychology"--Cover.
Physical Description:xxi, 424 p. : ill.
Bibliography:Includes bibliographical references and indexes.

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