Multichannel marketing metrics and methods for on and offline success /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
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| Series: | Serious skills.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Includes index. |
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| Physical Description: | xxiv, 288 p. : ill. |