Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Pub..
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Citação norma Chicago
Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.
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Citação norma MLA
Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Wiley Pub., 2008.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.