Multichannel marketing metrics and methods for on and offline success /

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Bibliographic Details
Main Author: Arikan, Akin, 1969-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., c2008.
Series:Serious skills.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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050 1 4 |a HF5415.1265  |b .A75 2008eb 
082 0 4 |a 658.8/72  |2 22 
100 1 |a Arikan, Akin,  |d 1969- 
245 1 0 |a Multichannel marketing  |h [electronic resource] :  |b metrics and methods for on and offline success /  |c Akin Arikan. 
260 |a Indianapolis, Ind. :  |b Wiley Pub.,  |c c2008. 
300 |a xxiv, 288 p. :  |b ill. 
490 1 |a Sybex serious skills 
500 |a Includes index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Multilevel marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
830 0 |a Serious skills. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10296727  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 98562  |d 98562