Experiential marketing a practical guide to interactive brand experiences /

Experiential marketing a practical guide to interactive brand experiences /

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Bibliographic Details
Main Author: Smilansky, Shaz
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2009.
Subjects:
Branding (Marketing)
Target marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:vi, 264 p. : ill.
Bibliography:Includes bibliographical references (p. [258]-259) and index.

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