Smilansky, S. (2009). Experiential marketing: A practical guide to interactive brand experiences. Kogan Page.
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Chicago Style (17th ed.) Citation
Smilansky, Shaz. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. London ; Philadelphia: Kogan Page, 2009.
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MLA (9th ed.) Citation
Smilansky, Shaz. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, 2009.
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Warning: These citations may not always be 100% accurate.