In search of the obvious the antidote for today's marketing mess /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 080417s2008 nju sb 001 0 eng d | ||
| 010 | |z 2008016815 | ||
| 020 | |z 9780470288597 (cloth) | ||
| 020 | |z 0470288590 (cloth) | ||
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| 035 | |a (OCoLC)302407175 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .T729 2008eb |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Trout, Jack. | |
| 245 | 1 | 0 | |a In search of the obvious |h [electronic resource] : |b the antidote for today's marketing mess / |c Jack Trout. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a xv, 208 p. | ||
| 504 | |a Includes bibliographical references (p. 195-197) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10270697 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 94645 |d 94645 | ||