Trout, J. (2008). In search of the obvious: The antidote for today's marketing mess. John Wiley & Sons.
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Chicago Style (17th ed.) Citation
Trout, Jack. In Search of the Obvious: The Antidote for Today's Marketing Mess. Hoboken, N.J.: John Wiley & Sons, 2008.
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MLA (9th ed.) Citation
Trout, Jack. In Search of the Obvious: The Antidote for Today's Marketing Mess. John Wiley & Sons, 2008.
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