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Designing effective Web surveys

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Detaylı Bibliyografya
Yazar:	Couper, Mick
Müşterek Yazar:	ebrary, Inc
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Cambridge ; New York : Cambridge University Press, 2008.
Konular:	Social surveys > Methodology. Internet surveys. Surveys > Methodology > Technological innovations. Electronic books.
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

İçindekiler:

The importance of design for Web surveys
The basic building blocks
Going beyond the basics : visual and interactive enhancements to Web survey instruments
General layout and design
Putting the questions together to make an instrument
Implementing the design.