Designing effective Web surveys
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- The importance of design for Web surveys
- The basic building blocks
- Going beyond the basics : visual and interactive enhancements to Web survey instruments
- General layout and design
- Putting the questions together to make an instrument
- Implementing the design.